If I had a dollar for every time a coaching client asked me that question I would be buying a whole lot of expensive stuff!
Here's the deal. I could teach you all the right things to say to justify your price, but I promise you... if you are out there shopping around to get the cheapest price, you are not likely to use what you learned to say.
How you buy impacts how you sell. Period.
If you sell something that is considered an expensive offer in the marketplace, then your homework assignment is to go shopping... and pay a premium for what you buy.
You heard me.
(I should probably give you a disclaimer... I'm divorced... so, this particular strategy may be good for sales, not so good for relationships. Just sayin...)
Here are some quick tips to close more deals when you are the more expensive option:
Got a sales question you want answered in an upcoming Moment with Merit? Leave a comment below!
Connect with me on LinkedIn & subscribe to my YouTube channel to keep the lessons coming!